Choosing a bouquet starts with the occasion, not the shop: a congratulations gift differs from an apology bouquet, and a newborn-room arrangement differs from a bridal one.
Color is a message Red for love and romance, white for purity and newborn congratulations, yellow for friendship and optimism, and pink as the safe choice that fits most occasions.
Ask when it was cut Fresh flowers live longer. Ask the shop when the shipment arrived and inspect the petals: wilting starts at the edges.
Quick rules - Formal occasions: a coordinated bouquet in one or two colors at most. - Romance: red roses never miss. - Newborns: light colors with a practical gift basket. - Get-well wishes: small, lightly scented bouquets that suit a hospital room.